Logotype is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark)
Logotype of LTD «Way-Group» - official graphic mark of company that reflects its basic principles: dynamics, development, dedication to excellence.
Logotype of LTD «Way-Group» was designed in corporate blue and red colors. Deep blue color is symbolized constancy and huge experience of working in a field of railway cargo transportation and container multimodal transportation. It shows confidence in chosen strategy and service quality. Lush red color reflects leader oriented policy, hardworking, moving to the new horizons. Slop of graphic lettering shows constant dynamic of development, searching for new opportunity and perfection of company and every person into it.
Usually logotype is putted on white background or it can be used in invers way.